by carlaswank | Dec 28, 2023 | Life Lessons | cheese, Christmas, coffee, college football
OK. I fully admit that I’m borrowing this post idea from Kendra Adachi (The Lazy Genius), who records a recurring episode of her podcast each quarter that she titles “What’s Saving My Life Right Now.” It’s a phrase adapted from a question once asked of Barbara Brown...
by carlaswank | Sep 11, 2017 | Professional Life
For the past 16 years, I’ve woken up on this date, hoping that things would feel different. That it would somehow feel … normal again. On Sept. 11, 2001, my life changed. All of our lives changed. As a junior at Robert Morris University and a producer at our...
by carlaswank | Mar 22, 2016 | Social Media | communication strategy, social, social media, strategy
So, what’s your plan for Snapchat? How are you reaching an audience on Pinterest? Have you given any thought to Periscope or Facebook Live? Before you stress out over the next social media network fad that will rapidly steal our attention, then fade as quickly as it...
by carlaswank | Mar 15, 2016 | Communication Strategy, Content Strategy, Writing | audience, blogging, communication strategy, goals, objectives, tips, writing
You have a great idea for a blog post. So you sit down at your computer and you begin to write. Mission accomplished, right? Maybe. Maybe not. There’s a lot of noise out there. It’s tough for your content — your blog posts — to stand out in an ever-crowding online...
by carlaswank | Jan 1, 2016 | Professional Life
2015 was, well, a year. I began the year with my dream job, which I later lost … regained a portion of it back … then lost again. I had the opportunity to travel to western North Carolina, Indianapolis and Michigan for work, Florida for Thanksgiving … and three trips...