Tag: audience

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On communities and audiences

On communities and audiences

I was fortunate today to have my friend Chris Brogan guest lecture virtually in one of my classes. The conversation was so riveting that I both forgot to hit the record button and never snagged a photo (doh!), so I have no proof that this conversation actually took place. You’ll have to just trust me on this one. But Chris said something during our chat that I’ve heard him say a number of ...
Before you write that post …

Before you write that post …

You have a great idea for a blog post. So you sit down at your computer and you begin to write. Mission accomplished, right? Maybe. Maybe not. There’s a lot of noise out there. It’s tough for your content — your blog posts — to stand out in an ever-crowding online world. The good news is that there are things you can do to increase the effectiveness of your posts. Read Before ...