by carlaswank | Oct 15, 2012 | Case Study, Communication Strategy, Social Media
In a world where 140-character posts fly through cyberspace with hardly a thought, it’s difficult to fathom the impact a seemingly innocent tweet or retweet might have on a person, a company or even a brand. Twitter miscues become fodder for the social masses...
by carlaswank | Oct 8, 2012 | Social Media | #bcn12, #pcpgh7, BarCamp, PodCamp, social media
I’m spending the last two weekends in October Camping. And I wouldn’t have it any other way. No, this isn’t the pitch-a-tent, build-a-fire, roast-some-marshmallows kind of camping. (Although smores do sound pretty yummy right now.) It’s BarCamping. And PodCamping....
by carlaswank | Sep 11, 2012 | Professional Life
I walked around the corner on that October afternoon, still shaken from what I had just seen. The six of us, still just college students, were reunited with our professor and our tour guide for the day to gather our cameras and tripods – the gear for our documentary...
by carlaswank | Sep 4, 2012 | Communication Strategy
Welcome to fall – and pumpkin spice latte season. If your Twitter timeline was anything like mine on Monday, it was full of excitement over first tastes of the seasonal coffee drink from Starbucks. “First pumpkin spice latte of the season!” “Happy Labor Day … or first...
by carlaswank | Aug 17, 2012 | Friday Fun, Social Media
People that know me know that I’m not shy about the fact that I’ve spent a good portion of my life in Pittsburgh. I work it into every bio I have to write in one way or another. Even though I’ve been out of the city for nearly three years now, I...
