Category: Communication Strategy

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Before you write that post …

Before you write that post …

You have a great idea for a blog post. So you sit down at your computer and you begin to write. Mission accomplished, right? Maybe. Maybe not. There’s a lot of noise out there. It’s tough for your content — your blog posts — to stand out in an ever-crowding online world. The good news is that there are things you can do to increase the effectiveness of your posts. Read Before ...
A penguin named Duck

A penguin named Duck

The mystery and wonder of the holiday season takes on a whole new meaning when you have a 17-month-old nephew to experience it with. You have to wonder what’s going through his mind as he encounters all of the different aspects of Christmas. What are these things wrapped under the tree? What is this tree, and why does everyone say “pretty, no touch” whenever I go near it? You mean, I get to ...
A fresh start

A fresh start

Sometimes, we all just need a fresh start. A refresh, as it may be. Let's be honest with ourselves. How many times have we said during the midst of a stressful week that we're looking forward to the weekend for a chance to refresh and recharge our batteries? Probably more times than any of us would like to admit. This is my fresh start. Today, I relaunch and refresh my site and blog and ...
PodCamp: Where content, community and creativity combine

PodCamp: Where content, community and creativity combine

We’re less than a month away from another PodCamp event ... this time in my new hometown of Nashville. And I’m excited. This is the second year I’ve been a part of the PodCamp Nashville planning crew ... and the second consecutive Nashville Camp I’ve served as marketing coordinator. BarCamp (more for programmers, developers and the like, held in the fall here in Nashville) is a great event. ...
Why storytelling still matters

Why storytelling still matters

Earlier this week, I was asked about my writing style. “What types of writing are you most comfortable with?” they asked me. Over the years, I’ve come up with a very simple answer to this question. I’ve done a lot of different types of writing in my career, from reporting to opinion to marketing, public relations and social media. And they all boil down to the same answer. I like to ...
Case Study: Context and responsiveness in social media

Case Study: Context and responsiveness in social media

In a world where 140-character posts fly through cyberspace with hardly a thought, it's difficult to fathom the impact a seemingly innocent tweet or retweet might have on a person, a company or even a brand. Twitter miscues become fodder for the social masses far too frequently. For a young woman in Washington, D.C., a simple tweet - and the resulting modified retweet - caused a stir for ...