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Lessons (re)learned in event social media

Lessons (re)learned in event social media

If you’ve been following me on Twitter recently, I’m sure you’ve noticed several posts regarding Music & Worship Arts Week (MWAW). What is that, you may ask? It's an annual week-long event held at Lake Junaluska, N.C., presented by The Fellowship of United Methodists in Music and Worship Arts, a non-profit organization that I am happy to be working with. With so much creativity ...
Case Study: Context and responsiveness in social media

Case Study: Context and responsiveness in social media

In a world where 140-character posts fly through cyberspace with hardly a thought, it's difficult to fathom the impact a seemingly innocent tweet or retweet might have on a person, a company or even a brand. Twitter miscues become fodder for the social masses far too frequently. For a young woman in Washington, D.C., a simple tweet - and the resulting modified retweet - caused a stir for ...