Category: Content Strategy

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Before you write that post …

Before you write that post …

You have a great idea for a blog post. So you sit down at your computer and you begin to write. Mission accomplished, right? Maybe. Maybe not. There’s a lot of noise out there. It’s tough for your content — your blog posts — to stand out in an ever-crowding online world. The good news is that there are things you can do to increase the effectiveness of your posts. Read Before ...
Lessons (re)learned in event social media

Lessons (re)learned in event social media

If you’ve been following me on Twitter recently, I’m sure you’ve noticed several posts regarding Music & Worship Arts Week (MWAW). What is that, you may ask? It's an annual week-long event held at Lake Junaluska, N.C., presented by The Fellowship of United Methodists in Music and Worship Arts, a non-profit organization that I am happy to be working with. With so much creativity ...
Taking time for understanding

Taking time for understanding

After finishing a meeting last week, I found myself lingering after the meeting to chat with the client as we each discussed our plans for the weekend. The client project is nearing its completion after several months, and it was almost hard to believe that just mere weeks ago, the person I was talking to would have been a complete stranger. Now we knew things about each other’s families, ...
Being authentic

Being authentic

Thanks to my very good friend, Kerry Woo, I had the opportunity this past weekend to attend the first KEEN Digital Summit, held right here in Nashville. KEEN was a three-day event that attracted an eclectic mix of people from across the country, discussing topics ranging from technology to food and beverage to travel. It’s not too often that you can attend a session about HGTV’s mobile ...
Caught up in tactics

Caught up in tactics

I wasn’t able to attend this year’s PodCamp Pittsburgh, held last weekend at Point Park University. PCPGH had become an annual pilgrimage of sorts for me, giving me a reason to travel back to the city I’ll always call home to reconnect, learn, and share information with some really awesome folks who I’m lucky to call friends. So, since I couldn’t make the trip, I did the next best thing – I ...
A fresh start

A fresh start

Sometimes, we all just need a fresh start. A refresh, as it may be. Let's be honest with ourselves. How many times have we said during the midst of a stressful week that we're looking forward to the weekend for a chance to refresh and recharge our batteries? Probably more times than any of us would like to admit. This is my fresh start. Today, I relaunch and refresh my site and blog and ...