Category: Communication Strategy

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Lessons from a pumpkin spice latte

Lessons from a pumpkin spice latte

Welcome to fall – and pumpkin spice latte season. If your Twitter timeline was anything like mine on Monday, it was full of excitement over first tastes of the seasonal coffee drink from Starbucks. “First pumpkin spice latte of the season!” “Happy Labor Day … or first day of pumpkin spice season!” “Pumpkin Spice! It’s officially fall!” The pumpkin spice latte phenomenon happens because ...
Twitter: It’s picture-perfect, apparently

Twitter: It’s picture-perfect, apparently

Remember way back in Twitter's early days when people complained that the only posts on Twitter were people sharing what they had for lunch? Now, not only are we telling people what we had for lunch, we're showing them as well. If you haven't seen the new infographic released by Diffbot (and published on Mashable today), it's definitely worth a look. Because the information may surprise ...
Share it … definitely

Share it … definitely

It all started with a simple tweet. Or at least on the surface, it appears that way. Carly Rae Jensen’s “Call Me Maybe” has been the smash hit song of the summer, if for nothing else but the ease of its spoofability. And just about every brand you can possibly think of has jumped in on the spoof action in hopes of going viral. Including ... Sesame Street. Read Share it … definitely